5.25.2011

What is a Custom Blend?

While there are many women out there that know what a Custom Blend is, many do not!  The concept is simple and brilliant and now you will know what it is too!

I would say that 9 out of 10 people go to a department store or their local Target or similar store to purchase most of their makeup.  Then choose their foundation by trying to select a color without being able to try it and by simply looking at the color of the jar.  Typically, the lighting is poor and the color of the product is tainted by the color of the glass which keeps the liquid.  If it is a powder, then, it's also the same issue- it's just very hard to match something that you want to look natural to your skin tone without being able to try it.  More importantly, have you ever heard that no two eyes are alike?  Genetically, it's nearly impossible for any two people (even twins!) to have the same pigmentation in their eyes.  That being said, don't you think your skin is the same?  If that's the case, then how could we ever possibly select the right color for our skin by looking at a line of jars on a counter?  You can't.  Until now!  

So, custom-blending a foundation (both liquid OR powder!) or concealer for someone means mixing the appropriate tones (porcelain, beige, etc.) with the correct undertones (fuschia, yellow - YES, REALLY!) to match their skin perfectly!  We don't aim to neutralize the skin to the point that it looks lifelesss like with many pre-fab formulas, we aim to match the skin and neautralize the appearance of any imperfections in the skin such as blemishes, sunspots, roseaca, or scars while keeping the true color of the skin consistent all over.  Sounds perfect, huh?

We actually go one step further!  We can add sunscreen, firming, hydration or oil control and many other options to truly make this foundation a treatment and foundation all-in-one.  And best of all, it's unique to you just like your skin is!  

You're probably wondering how much a service like this would cost?  Let me tell you, no more than what you'd pay at a department store and this will last you LONGER because you will need less- our pigmentation is almost 50% more than the leading foundations out there!  Also, if your skin tone changes,  we can adjust your formula so that you can continue using what you have.  You will not get this anywhere else!

Now you know what a custom blend IS and WHERE you can get one!  A makeover is always free with any custom-blend purchase!  Leave a comment and let me know what you think!

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